copy maketh man, it can say: i’m young, i’m modern. i’m powerful, i’m rich. text is like textiles. it’s interwoven with our wishes. our choice of font translates and transfigures.
the location is a planning error; a dead square comes to life; the error turns beautiful. correct type can be wrong. characters may be flawed, lines break, type bleeds. what is wrong is right.
how can i furnish my text? there’s a handful of convenient and attractive fonts. some were created a long time ago, some only recently. that’s all it takes.
projectdata
project team:
frank geiger
(project manager)
matthias herzogenrath
andreas uebele
in collaboration with:
büro für gestaltung
diane ziegler
photos:
andreas körner
copy:
matthias herzogenrath
andreas uebele
awards
german design prize 2006, nominated
the chicago athenaeum, good design award 2003
joseph binder award, bronzemedaille
if design award 2002 communication design, goldmedaille
german design prize 2004, nominated
art directors club deutschland, bronze medaille
red dot award: communication design 2002, red dot für hohe designqualität
core design 2002 stockholm, 2. preis
deutscher designer club (ddc), auszeichnung