image 1
women's football world cup
the ball is round, even if the women are playing.
image 2–6
car and the city
a series everyone knows and a car that everyone knows, or soon will. oh, mister ...
image 7–10
poetry for everyone
the new mercedes cabriolets are poetry in motion. the launch is set for next spring. announcements appear in the windows of the berlin and munich showrooms. passers-by get the simple message: it’s spring! there’s no time to see more from a passing bus. next day a different poem appears, making for variety and added entertainment. large-scale led displays present poems by different authors on the subject of spring. dispensing with the typical brand messages adds charm to this game with the public. in an appealing way it demonstrates the sovereignty of the brand and underlines its claim to be something special.
projectdata
client:
daimler ag
project team:
daniel fels (project management)
carolin himmel (project management)
andreas uebele
interior design:
büro für gestaltung
zieglerbürg
mia kreil
diane ziegler
photos:
daniel fels
andreas keller