innsbruck exhibition centre
signage system
innsbruck 2012

order from chaos 


innsbruck. the characterless exhibition centre has been given a new identity: old-style cacophony has been overlaid with a new and harmonious vibe. a beautiful new hall has been added to the old buildings, and the former chaotic muddle of juxtaposed language, architecture and routes through the complex is at once echoed and resolved in a signage system that draws on the forms, colours and formats of flag design. 


project team: 

carolin himmel (project manager) 

andreas uebele 



arge cukrowicz nachbaur bechter zaffignani marte 



congress und messe innsbruck gmbh 


principal typefaces: 

akzidenz grotesk super 



hanspeter schiess 


d&ad awards 2014, in book award 


red dot award: communication design 2014, red dot: best of the best 


german design award 2014, nominated 


deutscher designer club (ddc), good design 13, gold