trade fair and exhibition centre stuttgart
information- and
signagesystem
stuttgart 2007

a multilingual hubbub, a colourful sound, a confusion of voices and concert of colours. the visitor’s mood is set – for the exhibition, for contact with countless colleagues, for new impressions and encounters. the signage system takes him by the hand and guides him to the right place so that he won't get lost in the maelstrom. and to make the walk seem shorter, it’s entertaining: outside the visitor is greeted by a welcoming committee of flags, inside he is accompanied by rainbow-striped signs and big walls of colour. they provide a constant compass and companion, just in case he forgets for a moment where was it he wanted to go.