german medical association’s 127th agm in essen
visual identity
düsseldorf, 2022

delicat-essen 

the german medical association’s 127th agm takes place in the city of essen and the event’s slogan “viel essen” is a play on this city’s name, which also means “eat” in german. the various formulations: – “viel essen, viel sehen” / see a lot of essen, or “viel essen, viel erleben” / experience a lot of essen − reference the huge amount this city in the ruhr has to offer as the venue of this major medical event. promotional film clips and materials – leaflets, social media, etc. – underpin the slogan. the client in this case and organiser of the event was the north rhine medical association and some of its members – young, old, female, male, working in private practices and hospitals – provided insights into their work and self-image in interviews with journalist miriam holzapfel. together with portraits by göran gnaudschun this has given rise to a living, authentic and diverse image that defines the event’s visual identity − an image supported by the handwritten lettering specially designed (of course) by a member of our team. a vibrant, very human delicat-essen.