words with minds of their own: the special nature of this project is expressed in the words, which give voice to the multifaceted character of the organisation. the rhythm can be varied in line with simple rules for the group’s many different divisions. each logo is individual, free-standing, while at the same time clearly relating to the whole. the design expresses the philosophy of the foundation, which works with disabled people. the smallest part of the organisation gets just the same attention, in design terms, as the overarching structure. the colours are like musical notes. the structure remains the same, each variation adds another facet to the overall range of expression. the coloured and grey tones arethe building blocks of the design, the abundance of different tones becomes audible; mirroring the organisation itself. loud tones, quiet tones create a sequence without dissonance.
projectdata
client:
evangelische stiftung
alsterdorf, hamburg
project team:
alexandra busse
(project manager)
katrin dittmann
katrin häfner
daniel perraudin
margarethe saxler
andreas uebele
awards
german design prize 2009, gold
2007 good design graphics award, the chicago athenaeum
red dot award, communication design 2008
deutscher designer club
(ddc), silver