arthaus filmtheater stuttgart
logotype,
visual identity
stuttgart 2002

the logo is a picture puzzle. the design elements are developed into a visual language, which can be playfully reworked to create the various different applications. stars, letters, and figurative designs signpost the route to the film. the company’s visual language can take on a number of different registers: the text used on vehicles has a technical, business-like look; shirts are not all the same but embroidered in individual ways.