lederer ragnarsdóttir oei
visual identity
stuttgart 2012

one firm, three names. from stuttgart to reykjavik via vienna and zurich. from first draft to final construction, from architecture to costume and stage design, this is anything but a conventional architectural practice. with a duly unconventional wordmark. the wordmark is a graphic take on three leading figures who stand for a specific mindset. the numerous letters and the names – short, medium and long – are moulded into a unit. the ensuing typographical problem zones are resolved pragmatically – by forging links where the opportunity arises. microtypographical features visualise the firm’s attention to architectural detail. 





lederer ragnarsdóttir oei 



project team: 

petr pščolka (project manager) 

andreas uebele 



daniel fels 


principal typefaces: 

ff din 


german design award 2016, winner 


deutscher designer club (ddc), good design 15, award 

see also