one firm, three names. from stuttgart to reykjavik via vienna and zurich. from first draft to final construction, from architecture to costume and stage design, this is anything but a conventional architectural practice. with a duly unconventional wordmark. the wordmark is a graphic take on three leading figures who stand for a specific mindset. the numerous letters and the names – short, medium and long – are moulded into a unit. the ensuing typographical problem zones are resolved pragmatically – by forging links where the opportunity arises. microtypographical features visualise the firm’s attention to architectural detail.
projectdata
client:
lederer ragnarsdóttir oei
project team:
petr pščolka (project manager)
andreas uebele
foto:
daniel fels
principal typefaces:
ff din
awards
german design award 2016, winner
deutscher designer club (ddc), good design 15, award