matthias schmidt architekten,
visual identity
hamburg, 2021

topsy-turvy type 


this wordmark disobeys typographic rules, disdains readability, and disrupts the way our eyes habitually see things. everything is upside down and the wrong way round, the text reads in the wrong direction and the wraps look random. yet the structure, the building, is a picture of stability. which is precisely what architect matthias schmidt wanted: a perfectly balanced typographic composition, striking, extravagant and free-standing. simple as that.

projectdata

place:

hamburg


year:

2021


client:

matthias schmidt architekten


communication design:

büro uebele

visuelle kommunikation

project team:

selina gerlach (project manager since 09 2021)

lorenz grohmann (project manager until 09 2021)

carolin himmel

andreas uebele



photos:

selina gerlach


principle typeface:

circular pro