the makeover for the wordmark signals the fact that the company itself has changed. but it also indicates the direction in which activities have shifted: along with automotive audio systems, the focus now is also on developing connectivity. the way the two shapes engage is indicative of how the company ensures that the many different interfaces mesh as perfectly as the designed shape, which depicts an integral whole.
projectdata
client:
s1nn gmbh & co. kg
project team:
benjamin brinkmann (project manager)
carolin himmel
angela klasar
andreas uebele
principal typefaces:
serifa