schmuque
naming, visual identity and website
stuttgart 2015

art and artifice 

 

julia münzing’s masterpieces mine the decorative dimension of technology. a master goldsmith, she combines german precision with french savoir-vivre to produce – et voilà! – such distinctive treasures as a ring crafted from heat shrink tubing and a cultured pearl. this franco-german creative entente is also communicated through the brand name custom-forged for the client: schmuque, a fusion of technique and elegance based on the boutique font and endowing the eminently german word ‘schmuck’ – jewellery – with a french-style conclusion.  

 

www.schmuque.com 

projectdata

client: 

julia münzing 

www.schmuque.com 

 

project team: 

charlotte lengersdorf (project management) 

carolin himmel 

petr pščolka 

andreas uebele 

 

photos: 

berit schneidereit 

 

principal typeface: 

boutique 

awards

german brand award 2017, excellence in brand