vh
vilson hardt construtora e incorporadora
visual identity
curitiba (brasil) 2013

the company´s name consists of the initials of its founder vilson hardt. the simple typographic construction visualizes the company´s object: to engineer, design and construct buildings. by rotating and interlacing its components, the mark creates a catchy and memorable letter logo. its expressive form, the constructed sans-serif typeface gt pressura and the cool shades of anthracite grey and sky blue generate a strong unit.