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vilson hardt construtora e incorporadora
visual identity
curitiba (brazil) 2013

the company’s name is formed from the initials of its founder, vilson hardt. typographic construction creates a lettermark that visualises the company’s activity: designing and building houses. simple procedures – rotating the letters and interlacing them – have generated a striking and memorable logo. the expressive shapes combine with the sans-serif typeface gt pressura and the cool colour tones – anthracite and sky blue – to build a dynamic, effective whole.