vilson hardt construtora e incorporadora
visual identity
curitiba (brazil) 2013

the company’s name is formed from the initials of its founder, vilson hardt. typographic construction creates a lettermark that visualises the company’s activity: designing and building houses. simple procedures – rotating the letters and interlacing them – have generated a striking and memorable logo. the expressive shapes combine with the sans-serif typeface gt pressura and the cool colour tones – anthracite and sky blue – to build a dynamic, effective whole. 



vilson hardt construtora e incorporadora 


project team: 

thanh-thao tran (project manager) 

lena drießen 

andreas uebele 


principal typefaces: 

gt pressura 


tdc tokyo, annual awards 2015, selected 


deutscher designer club (ddc), good design 15, award 


red dot award: communication design 2014, red dot