of images and architexts
short or long, images or text, designed for a quick dip or a deep dive? websites need to be everything to everyone. conjuring “oohs” and “aahs” from internet freaks while also pleasing older, lethargic, not-terribly-bothered “softcore” users, more at home with newspapers and books, but unable to avoid the omnipresent internet entirely. and this brief description in itself gives us the essence of the design concept: keep it simple, all ways round. on the left lovely colourful pictures; on the right a satisfying amount of text. on one side and on the other you can swipe or scroll up and down, and the two sides are interlinked.
visit:
projectdata
communication design:
büro uebele
visuelle kommunikation
project team:
carolin himmel
christian lindermann (projektleitung)
andreas uebele
programming:
milkmonkey
principal typefaces:
univers 45 and 65