folding and unfolding – bosch automotive steering, signage system, schwäbisch gmünd 2019

for bosch we reinvented the square, the shape at the heart of the company’s previous wayfinding system. building on a square-based modular grid this basic geometric shape becomes an ingenious puzzle piece, pointing in any direction and helpfully solving the riddle of any journey. whether mounted on ceilings or walls, or freestanding on the ground, all the sign structures are made from sheet steel folded several ways, like japanese paper art. the resulting individual sculptures match the location and function of the sign in each case. paint finishes in the various bosch house colours accentuate the particularity of these origami-style creations. the folded forms present a system that solves complex tasks in a simple way, revealing the beauty of technically intelligent solutions as the journey unfolds.

bosch automotive steering
signage system
schwäbisch gmünd 2019


robert bosch automotive steering gmbh

wulf architekten

communication design:
büro uebele
visuelle kommunikation
project team:
yanik hausschild
carolin himmel
christian lindermann (project manager)
andreas uebele

brigida gonzález

bosch sans


  • tokyo tdc annual awards 2022, excellent work