– mercedes-benz, communication design, trade fair stand, north american international auto show detroit, detroit 2002

mercedes-benz detroit

city, land, river these basic elements form the building blocks of the stand design. the city is a grid of dots, some of which expand up wards, reaching towards the sky. the land is configured by contour lines. like everything infinite, this is a curved space – which is why this world is topsyturvy, with the river on the ceiling. the matte silver contour lines are set into the horizontal surfaces of the wooden loops like marquetry. on the vertical surfaces these out lines be come three-dimensional, and their course is followed by the driver’s thoughts and reflections. the river offers a cool image of flowing colours, shimmering between black, silver and a soft blue.

communication design
trade fair stand
north american international auto show detroit
detroit 2002


daimlerchrysler ag


project team:
margarethe saxler
(project manager)
marc engenhart
caroline pöll
andreas uebele