order from chaos – innsbruck exhibition centre, signage system, innsbruck 2012

innsbruck. the characterless exhibition centre has been given a new identity: old-style cacophony has been overlaid with a new and harmonious vibe. a beautiful new hall has been added to the old buildings, and the former chaotic muddle of juxtaposed language, architecture and routes through the complex is at once echoed and resolved in a signage system that draws on the forms, colours and formats of flag design.

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innsbruck exhibition centre
signage system
innsbruck 2012

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project team:
carolin himmel (project manager)
andreas uebele

architect:
arge cukrowicz nachbaur bechter zaffignani marte
www.cn-architekten.at
www.bzzt.at

client:
congress und messe innsbruck gmbh

principal typefaces:
akzidenz grotesk super

photos:
hanspeter schiess
www.hanspeterschiess.ch

awards:

  • d&ad awards 2014, in book award
  • red dot award: communication design 2014, red dot: best of the best
  • german design award 2014, nominee
  • deutscher designer club (ddc), gute gestaltung 13, gold

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