read, write, left, right – tyrol university college of teacher education, signage system, innsbruck 2020

this college combines teacher training and administration with real-life teaching practice. that‘s what makes its concept unique. in architectural terms this is visualised in the ground-level storey that connects four multi-level building sections housing, respectively, the admin offices, the university, specialist subject facilities and the teaching practice schools. this set-up allows students to apply and test their knowledge directly in a live classroom environment. the faculty members, meanwhile, can see if the wisdom they are imparting really works in practice. the signage system translates this concept into graphic design: everything is connected with everything else. strips of text are overlaid onto all building sections at a particular height, literally embracing glass, wood, concrete and plasterboard walls, following the contours, turning corners and disappearing into recesses in a way that generates interesting juxtapositions.

tyrol university college of teacher education
signage system
innsbruck 2020


bundesministerium für bildung bmb
bundesimmobiliengesellschaft big

arsp architekten

communication design:
büro uebele
visuelle kommunikation
project team:
carolin himmel
christian lindermann (project manager)
andreas uebele

hannes böhringer

stefan müller-naumann

gt eesti, grilli type


  • tdc new york, tdc70 2024, certificate of typographic excellence