making waves – paracelsus pool and wellness centre, signage system, salzburg 2020

people go to the pool to swim and have fun in the water, making waves and making themselves healthier, too. large white letters on the walls of this pool and wellness centre at the heart of salzburg‘s old city wave the way to the sauna, the therapy facilities and the pool. the 3-d letters are arranged in their own rhythmical wave patterns, as if gently in motion − referencing not just the water itself but also the building‘s architectural showpiece: the stunning wave-shaped roof that extends over the pool, and offers magnificent views out over the undulating rooftops of the old city skyline. amidst all this watery wellness, it‘s only natural for the lettering to go with the flow, making waves of its own.

paracelsus pool and wellness centre
signage system
salzburg 2020


stadtgemeinde salzburg – kktb,
stadt salzburg immobilien gmbh


communication design:
büro uebele
visuelle kommunikation
project team:
carolin himmel (project manager)
andreas uebele

kurt heuvens

gt america


  • tdc new york, tdc67 2021, certificate of typographic excellence