– room describtor, sero flex, stuttgart 2004

sero flex

the information medium is a sheet of white paper that can be printed on a conventional office printer. the paper is placed between a wall bracket made of silver-anodised aluminium and a matt acrylic glass plate. bracket and plate are connected by a dovetail joint. a polished stainless-steel pin holds the plate securely in place. the pin can be removed with a magnet. when the paper is inserted, the lower section of the dovetail joint helps to hold it in place until the plexiglass plate is fitted. the wall brackets can also be supplied with anodised coatings in other colours. the minimalist design of the designators blends readily into any architectural setting. where more than one designator is required, they can be mounted above/below or alongside one another.

room describtor
sero flex
stuttgart 2004


büro uebele
visuelle kommunikation

project team:
michaela burger
(project manager)
andreas uebele
diane ziegler

production, distribution:
eicher werkstätten
willi-rüsch-straße 19
71394 kernen-rommelshausen
tel +49(0)7151/46660

andreas körner


  • designpreis der bundesrepublik deutschland 2006, nominiert
  • if design award china 2005, auszeichnung
  • the chicago athenaeum, good design 2004, good design award
  • internationaler designpreis baden-württemberg 2003, silber
  • red dot award: communication design 2002, red dot