super service – serviceplan house of communication, signage system and typeface, munich, 2022

when one of europe’s biggest owner-managed ad agencies moves into new premises, the signage system has to be (you guessed it) super-creative. so here we have not just a bespoke typeface, including pictograms, signs and symbols, but also a suspended block of illuminated text – a flying carpet! – set in this unique font. this isn’t just a visual delight but also aids wayfinding, as do the customised names and lettering for key destinations and the coloured, illuminated words chosen by philosopher hannes böhringer that signpost the living rooms spread across the buildings. after all, an ad agency deserves the very best advertisement – and we were happy to oblige.

serviceplan house of communication
signage system and typeface
munich, 2022

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client:
serviceplan

investor:
rohde & schwarz

architect:
rkw

communication design:
büro uebele
visuelle kommunikation
project team:
lorenz grohmann
carolin himmel
anika pehl (project manager)
anna pfältzer
nadja ratz (project manager)
andreas uebele

interior design:
henn architekten

text:
hannes böhringer

pictograms:
shiwen sven wang

photos:
mark seelen

typeface:
service, in collaboration with gabriel richter

awards:

  • adc deutschland 2023, 2× silber, 2× bronze
  • az awards 2023, winner und people’s choice experiential graphic design
  • european design awards 2023, silver award
  • iiid award 2023, distinction
  • segd global design awards 2023, honor award
  • tdc new york, tdc69 2023, certificate of typographic excellence

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