delivering inspiration – gw atlas, issue 22: inspiration
editorial design
lauterach, 2024

what does a logistics company have to do with inspiration? perhaps that‘s what the readers of the gebrüder weiss customer magazine ask themselves when it lands onto their doormat, looking for all the world like the white album from the beatles. the answer is not hard to find: logistics and mobility are dependent on innovation and renewal − the products of inspiration − as illustrated by the from-embryonic-idea-to-light-bulb-moment stories on the pages of the magazine. take, for example, the revolutionary storage system that was inspired by a toy, or the idea behind standard shipping containers that came from observing the messy business of quayside transshipment. the tales are illustrated with coloured drawings inspired by artificial intelligence then drawn by hand. because inspiration can be sourced in one area and transported to another – and that transfer process is something intimately familiar to a logistics company. inspiration delivered to your door… another happy customer.

gw atlas, issue 22: inspiration
editorial design
lauterach, 2024

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