annual report – gwzo, editorial design, leipzig, 2018

often an organisation‘s presiding spirit is already apparent from its logo. does it promise more than the organisation can deliver – or does it tend towards modesty? is it pompous, or bland? is it cheaply made? does it perhaps even send out a friendly signal? the logo for gwzo (the leibniz institute for the history and culture of eastern europe) has been given a makeover.

gwzo
editorial design
leipzig, 2018

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client:
gwzo, leipzig

communication design:
büro uebele
visuelle kommunikation
mitarbeiter:
carolin himmel
justyna sikora (project manager)
andreas uebele

photos:
tobias hönow

principal typeface:
own, leipzigzwo, 2017, büro uebele with gabriel richter

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