black and white and read all over – deutsche werkbund exhibition venice 2014, poster, venice 2014

deutsche? werkbund? exhibition? deutsche we can deal with. but few people will know what this »werkbund« thing is or what its original purpose was. which is why the exhibition poster is designed to illustrate precisely what this honourable institution stands for: bringing together the interests of the arts and business across multiple disciplines. that may sound simple enough these days, but when the organisation was founded exactly 100 years ago, it was nothing less than revolutionary. so this poster is a sign of change in more ways than one – because this captivating collection of 598 words invites you to do just that: change them around, mix and merge them to form amusing or insightful combinations and collocations, reading left to right or top to bottom. the outcome is a series of self-made crossfunctional phrases and thoughtflows like: »passion swarm« or »beyond consistency«. they spread the word that every nascent notion begins with language and that a diversity of disciplines will enrich any task and its outcome. just like the 41 authors from 14 specialist fields who contributed to this visionary vocabulary of the changing times.

alp shout
passion flüssig ziegeln
nylon verzweiflung
gefühlmittel whatever
kinderzimmer wuselig gold
underground zellenstruktur noir
kaputtalismus tradition
raumqualität royal vernichtung
in-between mensch formalität
sowohl-als-auch parallel
schön rauh
atemberaubend glatt
betablocker bumsfidel linearität
ideal scheitern
hängematte poetsich staunen
einfühlsam sehen seele
häkelpulli heimisch tragen
auszeit sinnvoll
verantwortung plane weiter
feld sexy
imaging spiel
konsequenz slow down ereignis
grauwert power
stille spurensuche
dream journey
playtest liebe
haltung once more
purple pinsel suche
marmor blickwinkel gänsehaut
eleganz suchen
sinlichkeit finden

deutsche werkbund exhibition venice 2014
venice 2014


deutscher werkbund berlin

project team:
carolin himmel (project management)
andreas uebele

2xgoldstein, joachim baldauf, olaf barski, ruedi baur, lothar bertrams, kai bierich, hannes böhringer, christian boros, jürgen braun, bazon brock, andreas cukrowicz, timo gaessner, brigida gonzález, martin grothmaak, wolfgang hartauer, frank höhne, peter ippolito, holger jacobs, jehs+laub, axel kufus, arno lederer, sindri lederer, sarah maier, nils holger moormann, harald f. müller, julia münzing, uwe münzing, sandro parrotta, frank philippin, sybille philippin, jórunn ragnarsdóttir, arno ritter, daniel rothaug, karin sander, gerwin schmidt, eva-maria schön, werner sobek, oliver sorg, tobias wulf, diane ziegler, peter zizka.