living letters, turbocharged typography
the name “laces” has a metaphorical value, capturing what the building says about the networked communications of a globally active corporation – a market leader in the development of sports goods and apparel. movement is the essence of sport – and movement also defines the design language: turbocharged typography runs through the new adidas design centre. it is also reflected in the typeface of the signage system: fast and light, it leaps and bounds across walls and balustrades, its form vibrating and altering in the process.
projectdata
invited international competition, 1st prize
client:
adidas
project team:
carolin himmel (project management)
andreas uebele
interior design:
zieglerbürg
büro für gestaltung
project team:
mia kreil
diane ziegler
architecture:
kadawittfeldarchitektur
www.kadawittfeldarchitektur.de
photos:
werner huthmacher
christian richters
principal typeface:
adihaus, own
finishing:
eicher werkstätten
awards
segd 2014 global design awards, merit award
german design award 2014, winner
if communication design award 2013, gold
deutscher designer club (ddc), good design 13, silver
german design award »designpreis der bundesrepublik deutschland« 2012, nominated
red dot award: communication design 2012, red dot
tdc new york, tdc58 2012, certificate of typographic excellence
ed-awards 2011, silver
the ring, ic@ward international interior design 2011, gold