order from chaos
innsbruck. the characterless exhibition centre has been given a new identity: old-style cacophony has been overlaid with a new and harmonious vibe. a beautiful new hall has been added to the old buildings, and the former chaotic muddle of juxtaposed language, architecture and routes through the complex is at once echoed and resolved in a signage system that draws on the forms, colours and formats of flag design.
projectdata
project team:
carolin himmel (project manager)
andreas uebele
architect:
arge cukrowicz nachbaur bechter zaffignani marte
client:
congress und messe innsbruck gmbh
principal typefaces:
akzidenz grotesk super
photos:
hanspeter schiess
awards
d&ad awards 2014, in book award
red dot award: communication design 2014, red dot: best of the best
german design award 2014, nominated
deutscher designer club (ddc), good design 13, gold