when one of europe’s biggest owner-managed ad agencies moves into new premises, the signage system has to be (you guessed it) super-creative. so here we have not just a bespoke typeface, including pictograms, signs and symbols, but also a suspended block of illuminated text – a flying carpet! – set in this unique font. this isn’t just a visual delight but also aids wayfinding, as do the customised names and lettering for key destinations and the coloured, illuminated words chosen by philosopher hannes böhringer that signpost the living rooms spread across the buildings. after all, an ad agency deserves the very best advertisement – and we were happy to oblige.
rohde & schwarz
shiwen sven wang
service, in collaboration with gabriel richter