serviceplan house of communication
signage system and typeface
munich, 2022

super service


when one of europe’s biggest owner-managed ad agencies moves into new premises, the signage system has to be (you guessed it) super-creative. so here we have not just a bespoke typeface, including pictograms, signs and symbols, but also a suspended block of illuminated text – a flying carpet! – set in this unique font. this isn’t just a visual delight but also aids wayfinding, as do the customised names and lettering for key destinations and the coloured, illuminated words chosen by philosopher hannes böhringer that signpost the living rooms spread across the buildings. after all, an ad agency deserves the very best advertisement – and we were happy to oblige.

projectdata

client:

serviceplan


investor:

rohde & schwarz


architect:

rkw


communication design:

büro uebele

visuelle kommunikation

project team:

lorenz grohmann

carolin himmel

anika pehl (project manager)

anna pfältzer

nadja ratz (project manager)

andreas uebele


interior design:

henn architekten


text:

hannes böhringer


pictograms:

shiwen sven wang


photos:

mark seelen


typeface:

service, in collaboration with gabriel richter

awards

tdc new york, tdc69 2023, certificate of typographic excellence

iiid award 2023, distinction