gta papers 3: founding myths
editorial design
zurich, 2020

setting the tone

these days academic journals have grown to bulky proportions. but does this have to mean heavyweight design? well, yes, it does, because the layout informs the hasty viewer about the serious, challenging nature of the articles. design here isn’t about glossing over or dumbing down – it’s about added attraction. the form is worthy of the content.



gta verlag, eth zürich

institute for the history and theory of architecture

department of architecture

communication design:

büro uebele

visuelle kommunikation

in collaboration with

karin sander

project team:

dominik bissem (project manager)

carolin himmel

christian lindermann

andreas uebele


julian körner 

principal typeface:

GT eesti