gta papers
editorial design
zurich, 2017

setting the tone 

 

these days academic journals have grown to bulky proportions. but does this have to mean heavyweight design? well, yes, it does, because the layout informs the hasty viewer about the serious, challenging nature of the articles. design here isn’t about glossing over or dumbing down – it’s about added attraction. the form is worthy of the content. 

 

the flexible, highly effective 12-column grid system provides a basis for structuring all the articles. longer items are set in a small font size, shorter ones in a larger font spread over all 12 columns. the grid allows for up to four marginal columns, framing the body copy as required. full justification gives the text a strong, unified look. the cover has no pictures at all, just black type on a white background. this radical decision, disrupting our expectations of a title page, signals the journal’s primary concern which is content. to distinguish individual issues in the series clearly but unobtrusively from one another, the white background on the cover is printed four percent darker in each successive issue, so that the 25th edition features white type on a black background. 

 

projectdata

client: 

gta verlag, eth zürich 

institute for the history and theory of architecture 

department of architecture 

 

communication design: 

büro uebele 

visuelle kommunikation 

in collaboration with 

karin sander 

project team: 

carolin himmel 

christian lindermann 

(project manager)  

andreas uebele 

 

production: 

offsetdruckerei karl grammlich 

 

photos: 

christian lindermann 

 

principal typeface: 

GT eesti 

www.grillitype.com 

 

specifications: 

180 pages 

format 21 × 29,7 cm 

edition of 1000 

 

english edition: 

ISBN 978-3-85676-363-3 

gta verlag, zürich 

www.books.gta.arch.ethz.ch