the logo is a picture puzzle. the design elements are developed into a visual language, which can be playfully reworked to create the various different applications. stars, letters, and figurative designs signpost the route to the film. the company’s visual language can take on a number of different registers: the text used on vehicles has a technical, business-like look; shirts are not all the same but embroidered in individual ways.
projectdata
client:
arthaus filmtheater stuttgart
project team:
frank geiger
(project manager)
andreas uebele
awards
european logo design annual 2006, award
design award of the federal republic of germany 2004, nominated
if communication design award 2003, award
deutscher designer club (ddc), good design 03, finalist