characters of character
often an organisation‘s presiding spirit is already apparent from its logo. does it promise more than the organisation can deliver – or does it tend towards modesty? is it pompous, or bland? is it cheaply made? does it perhaps even send out a friendly signal? the logo for gwzo (the leibniz institute for the history and culture of eastern europe) has been given a makeover. now it wears a simple but beautiful outfit with just a hint of extravagance. it is neatly finished and in problem areas – the visual conflict between curves and diagonals in the letters – it doesn‘t fudge or conceal but deliberately emphasises them, turning them into something special. this is where craft becomes artistry, fashioning a product that‘s not just wearable but contemporary, too. the foundation here is a logo constructed from triangles and circles, over which the characters are drawn according to the rules of type design: transitions are soft and flowing, in contrast to the pure geometric form.
justyna sikora (project manager)
own, leipzigzwo, 2017, büro uebele with gabriel richter