interior things
visual identity, naming
holzminden 2015

orderly spaces: 

product designer wolfgang hartauer designs accessories for desks – in the office or at home. and for bathrooms. for all those places, in other words, where even the neat freaks among us tend to run out of ideas: what to do with all those fiddly bits and bobs, the rubber bands, that favourite pen? this elegant system uses a u-shaped aluminium profile as a simple solution for creating order, providing a uniform structural base for a range of spatial configurations. we adopted the same principle for the interior things logo, using angled characters to add structure and create a distinctive look. and all those capital ‘I’s are neatly cleared away. tidiness rules! 

projectdata

client: 

interior things gmbh 

www.interiorthings.de 

 

project team: 

daniel fels (project management) 

petr pščolka 

andreas uebele 

 

photos: 

berit schneidereit 

 

principal typefaces: 

circular