visual identity
hamburg, 2022

where can i find happiness?

well that’s easy: on the pages of these magazines from publishers zeit-verlag. they ask children really important questions. and since good questions are the starting point of all philosophy, the s in the word kopfstand (german for headstand) is mirrored horizontally, turning it upside down, and hovers above a dot, looking for all the world like a question mark.



miriam holzapfel

communication design:

büro uebele

visuelle kommunikation

project team:

selina gerlach (project manager)

carolin himmel

andreas uebele


shiwen sven wang

principal typeface:

gotham rounded,

medium, medium italic

von hoefler & co., 2007

see also