lederer ragnarsdóttir architekten,
visual identity
berlin, 2021

the typographical uncertainty principle 


the very ambiguity of the word lettering makes it a good match for this particular project: the word mark of this architectural practice oscillates between just-about legible script and images made up of multiple dots. like a fleeting fata morgana, it constantly shifts its appearance. the dynamic nature of the word mark conveys a message – it reflects the architects’ mindset: forever pursuing the discovery of new and imaginative forms.

projectdata

place:

berlin 


year:

2021


client:

lederer ragnarsdóttir architekten


communication design:

büro uebele

visuelle kommunikation

project team:

carolin himmel

justyna sikora (project manager)

andreas uebele


photos:

justyna sikora


principle typeface:

sangbleu republic

perfin