the typographical uncertainty principle
the
very ambiguity of the word lettering makes it a good match for this particular project: the word mark of this architectural practice
oscillates between just-about legible script and images made up of multiple
dots. like a fleeting fata morgana, it constantly shifts its appearance. the dynamic nature of the word mark conveys a message
– it reflects the architects’ mindset: forever pursuing the discovery of new
and imaginative forms.
projectdata
place:
berlin
year:
2021
client:
lederer ragnarsdóttir architekten
communication design:
büro uebele
visuelle kommunikation
project team:
carolin himmel
justyna sikora (project manager)
andreas uebele
photos:
justyna sikora
principle typeface:
sangbleu republic
perfin