werner sobek
letter logo, visual identity
stuttgart 2007

the logo traces the proprietor’s handwriting. his good name becomes a seal of quality. his personal signature comes to stand for a mindset, a mission. the clear alignment of the corporate information mirrors the engineering services rendered in multiple locations around the world. the company’s courteous approach serves to guarantee its clients outstanding performance. the signature is an image that inspires trust in the brand and lends an anonymous engineering practice a human face. 



werner sobek ingenieure  

gmbh & co kg 


project team: 

beate kapprell  

(project manager) 

andreas uebele 



lothar bertrams 


sven eul 


german design prize 2011, nominated 


german design prize 2010, nominated 


european design awards 2010, silver 


deutscher designer club (ddc) 2008, silver 

other projects