all about type – akua naru: all about love
visual identity
2024
singing is a deeply human act: the singer’s instrument is their own body. this is why voices are different: every body is unique. we’ve interpreted this wonderful and very personal truth typographically: the handmade typeface is as expressive and individual as the rapper akua naru herself. the bespoke hand-drawn lettering sets the visual keynote for the artist’s new album and tour. the typeface shifts into different keys to suit the various applications.
akua naru: all about love
visual identity
2024
client:
akua naru
communication design:
büro uebele
visuelle kommunikation
project team:
carolin himmel
chaeyoung lee
leoni sander (project manager)
andreas uebele
photos:
chaeyoung lee
typeface:
own
