– evangelische stiftung alsterdorf, logotype,, visual identity, hamburg 2007


words with minds of their own: the special nature of this project is expressed in the words, which give voice to the multifaceted character of the organisation. the rhythm can be varied in line with simple rules for the group’s many different divisions. each logo is individual, free-standing, while at the same time clearly relating to the whole. the design expresses the philosophy of the foundation, which works with disabled people. the smallest part of the organisation gets just the same attention, in design terms, as the overarching structure. the colours are like musical notes. the structure remains the same, each variation adds another facet to the overall range of expression. the coloured and grey tones arethe building blocks of the design, the abundance of different tones becomes audible; mirroring the organisation itself. loud tones, quiet tones create a sequence without dissonance.

evangelische stiftung alsterdorf
visual identity
hamburg 2007


evangelische stiftung
alsterdorf, hamburg

project team:
alexandra busse
(project manager)
katrin dittmann
katrin häfner
daniel perraudin
margarethe saxler
andreas uebele


  • designpreis der bundesrepublik deutschland 2009, gold
  • designpreis der bundesrepublik deutschland 2009, nominiert
  • deutscher designer club (ddc), gute gestaltung 09, silber
  • red dot award: communication design 2008, red dot
  • the chicago athenaeum, good design 2007, good design award
  • adc deutschland 2006, auszeichnung