– bree collection, letter logo, visual identity, corporate design, isernhagen 2008
bree
bagmaker bree’s logo dates back to the 1970s. because of its high recognition value the logo was carefully reworked in such as way as to retain its strong characteristic appeal. design weaknesses were rectified and the stroke endings and corners of the characters were formed as curves. the result is a contemporary image of the company that says: the brand changes, but the traditional values stay the same.
bree collection
letter logo, visual identity, corporate design
isernhagen 2008
client:
bree collection gmbh & co kg
project team:
gerd häußler
(project manager 2004–2008)
beate kapprell
(project manager 2008–2010)
angela klasar
(project manager since 2010)
sabine schönhaar
andreas uebele
awards:
- designpreis der bundesrepublik deutschland 2011, nominiert
- designpreis der bundesrepublik deutschland 2010, nominiert
- deutscher designer club (ddc), gute gestaltung 10, award
- deutscher designer club (ddc), gute gestaltung 10, gold
- designpreis der bundesrepublik deutschland 2009, nominiert
- red dot award: communication design 2008, red dot
