who am i? – filofux, visual identity, stuttgart, 2021

the filofox is a smart and cuddly companion who asks filo-sophical questions and helps kids to think about who they are. they can write, draw or scribble the answers in the filofox question-and-answer magazine, creating a long-lasting record. with this on file, you’ll never be foxed.

visual identity
stuttgart, 2021


miriam holzapfel

communication design:
büro uebele
visuelle kommunikation
project team:
carolin himmel
justyna sikora (project manager)
andreas uebele

principal typeface:
own, krasz