oral order – ivana buck zahnmedizin, visual identity, aachen 2022
it doesn’t take many words to describe most professions: dentists fill cavities, graphic designers set letters. so should a dentist’s logo depict the mouth, the teeth, high-speed drills? ouch, no thanks. the visual identity of dentist ivana buck draws on the fdi odontogram and sets out the letters in two neat rows, one above the other, like healthy white teeth in a sparkling smile.
ivana buck zahnmedizin
visual identity
aachen 2022
place:
aachen
year:
2022
client:
ivana buck
communication design:
büro uebele
visuelle kommunikation
project team:
selina gerlach (project manager)
carolin himmel
lukas osele
marcel tillmanns
andreas uebele
principle typeface:
suisse int’l, swiss typefaces
