– kinderwelt, visual identity, heidenheim 2012


this lettermark visualises that discovering the world is something we can always do from different angles: we can view things from above or from below, from the left or from the right. the logo is a symbol, referencing the playful way children get to grips with life, exploring it in order to understand it. solving this little puzzle is fun – for kids and for adults, too. the apparent disorder of the letters conjures up this sense of lively interaction – and creates a memorable and distinctive brand.

visual identity
heidenheim 2012


stadt heidenheim, hochbau

project team:
philipp schäfer (project management)
andreas uebele

principaln typefaces:
simplon bp medium
avenir next heavy