where can i find happiness? – kopfstand, visual identity, hamburg, 2022

well that’s easy: on the pages of these magazines from publishers zeit-verlag. they ask children really important questions. and since good questions are the starting point of all philosophy, the s in the word kopfstand (german for headstand) is mirrored horizontally, turning it upside down, and hovers above a dot, looking for all the world like a question mark.

visual identity
hamburg, 2022


miriam holzapfel

communication design:
büro uebele
visuelle kommunikation

project team:
selina gerlach (project manager)
carolin himmel
andreas uebele

shiwen sven wang

principal typeface:
gotham rounded,
medium, medium italic
von hoefler & co., 2007