the typographical uncertainty principle – lederer ragnarsdóttir architekten,, visual identity, berlin, 2021
the very ambiguity of the word lettering makes it a good match for this particular project: the word mark of this architectural practice oscillates between just-about legible script and images made up of multiple dots. like a fleeting fata morgana, it constantly shifts its appearance. the dynamic nature of the word mark conveys a message – it reflects the architects’ mindset: forever pursuing the discovery of new and imaginative forms.
lederer ragnarsdóttir architekten,
visual identity
berlin, 2021
place:
berlin
year:
2021
client:
lederer ragnarsdóttir architekten
communication design:
büro uebele
visuelle kommunikation
project team:
carolin himmel
justyna sikora (project manager)
andreas uebele
photos:
justyna sikora
principle typeface:
sangbleu republic
perfin
