from ego to logo – lehmbruck museum visual identity, duisburg, 2019

a visual identity is the visible face of how things are. so it only makes sense for the visual identity of a museum named after a sculptor - whose works form the core of its displays - to show a work by this artist. and it is, in this case, literally a face - the face of a bust, or, more precisely, a drawing of it. in terms of the artwork itself, this translation of a 3-d figure into a flat, 2-d image might seem presumptuous and reductive in nature - after all this defines a rounded creation from one angle only. definition, though, is precisely what allows the distinctive and characteristic attributes to be captured in a brand image. in order to counteract the limitations of a single-angle view, three different portrait sketches are used in rotation. a personal interpretation of a uniquely individual artwork becomes a universal logo with its own distinctive face.

lehmbruck museum visual identity
duisburg, 2019

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