– parrotta contemporary art, visual identity,, corporate design, stuttgart, berlin 2007

parrotta contemporary art

art writes its own laws. familiar everyday things are removed from reality. in the wordmark for the gallery for contemporary art the letters are removed as well. abandoning themselves to the rhythm of a siren song, they have sailed away from their standard spacing. through the apparently random blacking of the counters – the white spaces in the letters – the wordmark with its irregular spacing seems somehow syncopated. plain information is transformed into contemporary art.

parrotta contemporary art
visual identity,
corporate design
stuttgart, berlin 2007

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