art and artifice – schmuque, naming, visual identity and website, stuttgart 2015
julia münzing’s masterpieces mine the decorative dimension of technology. a master goldsmith, she combines german precision with french savoir-vivre to produce – et voilà! – such distinctive treasures as a ring crafted from heat shrink tubing and a cultured pearl. this franco-german creative entente is also communicated through the brand name custom-forged for the client: schmuque, a fusion of technique and elegance based on the boutique font and endowing the eminently german word ‘schmuck’ – jewellery – with a french-style conclusion.
schmuque
naming, visual identity and website
stuttgart 2015
client:
julia münzing
www.schmuque.com
project team:
charlotte lengersdorf (project management)
carolin himmel
petr pščolka
andreas uebele
photos:
berit schneidereit
principal typeface:
boutique
awards:
- german brand award 2017, excellence in brand
