– sportroute leipzig , visual identity , leipzig, 2020

sportroute leipzig

short and sweet

what was the name again? what have they called it? how does that sound? or trip off the tongue? how easy is it to remember? in the call-out, the project was named ‘sporthistorische stadtroute leipzig’ – the leipzig urban sport heritage trail. far too long and complicated, we reckoned. so we cut the name back to basics and gave it a sporty, super-fit typeface to endow its three component parts – sport/route/leipzig – with their own dynamic.

sportroute leipzig
visual identity
leipzig, 2020


city of leipzig

communication design:
büro uebele
visuelle kommunikation
project team:
carolin himmel
justyna sikora (project manager)
andreas uebele

principle typeface:
gt walsheim