looking, not looking back – lehmbruck museum, jochen gerz: the walk – keine retrospektive, corporate design for an exhibition, duisburg, 2018

jochen gerz refuses to conform. to viewers hoping to gawp at beautiful art he makes it brutally clear that this time they’re going to have to think for themselves. in his exhibition “the walk”, subtitled “no retrospective”, there are no pretty pictures on the wall and there’s no catalogue either. nor are there audio-guides to whisper deep meanings and art historical commonplaces in obedient ears. instead the museum is like an open book, readable and walkable – as the show’s name clearly states. because the museum façade – 7 metres high, nearly 100 metres long – is completely covered with red-coloured text. you can follow it (literally) step by step, reading a text that spans eight decades, about jochen gerz’s life and art. or you can jump from one idea to the next, setting your own thoughts in motion.

lehmbruck museum
jochen gerz: the walk – keine retrospektive
corporate design for an exhibition
duisburg, 2018




lehmbruck museum

communication design:
büro uebele
visuelle kommunikation
project team:
dominik bissem (project manager)
carolin himmel
andreas uebele

dominik bissem (3–5)
sarah hollfeld (6)
tobias hönow (7–13)
sabitha saul (2), Jochen Gerz, THE WALK, 2018, © VG Bild-Kunst, Bonn 2018
frank vinken (1), Jochen Gerz, THE WALK, 2018, © VG Bild-Kunst, Bonn 2018

principal typefaces:
work sans, bold