– werner sobek, letter logo, visual identity, stuttgart 2007

werner sobek

the logo traces the proprietor’s handwriting. his good name becomes a seal of quality. his personal signature comes to stand for a mindset, a mission. the clear alignment of the corporate information mirrors the engineering services rendered in multiple locations around the world. the company’s courteous approach serves to guarantee its clients outstanding performance. the signature is an image that inspires trust in the brand and lends an anonymous engineering practice a human face.

werner sobek
letter logo, visual identity
stuttgart 2007


werner sobek ingenieure
gmbh & co kg

project team:
beate kapprell
(project manager)
andreas uebele

lothar bertrams
sven eul


  • designpreis der bundesrepublik deutschland 2011, nominiert
  • ed-awards 2009, silber
  • designpreis der bundesrepublik deutschland 2010, nominiert
  • deutscher designer club (ddc), gute gestaltung 09, silber