setting the tone
gta papers 2: war zones, editorial design, zurich, 2019
of images and architexts
meck architekten, website, munich 2018
short or long, images or text, designed for a quick dip or a deep dive? websites need to be everything to everyone. conjuring “oohs” and “aahs” from internet freaks while also pleasing older, lethargic, not-terribly-bothered “softcore” users, more at home with newspapers and books, but unable to avoid the omnipresent internet entirely. and this brief description in itself gives us the essence of the design concept: keep it simple, all ways round.
so wrong it’s right
karin sander: karin sander, exhibition catalogue, exhibition poster and poster edition, kunst museum winterthur and reinhart am stadtgarten, 2018
it’s not just the exhibition title, “karin sander: karin sander” that gives you a double-take: is it meant to be funny? or is repetition perhaps state-of-the-art art? and that other expectation – of carting the art home with you in the shape of a hefty wad of printed paper (“chlorine-free”, natch) to be decoratively displayed on your coffee table – is short-circuited, too. here, the art world’s rituals are elegantly celebrated by subverting them and simultaneously offering something new and different.
liebe oder werk
worte, groteske gedankenfetzen, bizarre bilder – was verbirgt sich hinter
diesen zeilen? ist das überhaupt ein richtiger text? oder ist es vielmehr ein
gedicht? tatsächlich sind es gesampelte überschriften aus dem feuilleton der
süddeutschen zeitung. es spielt keine rolle mehr, über welchem artikel sie einmal
standen und was sie dort gemeint haben. entscheidend ist, was sie jetzt
persönlich darin lesen, welche bilder bei ihnen entstehen.
zum neuen jahr.
looking, not looking back
lehmbruck museum, corporate design for an exhibition, duisburg, 2018
jochen gerz refuses to conform. to viewers hoping to gawp at beautiful art he makes it brutally clear that this time they’re going to have to think for themselves. in his exhibition “the walk”, subtitled “no retrospective”, there are no pretty pictures on the wall and there’s no catalogue either. nor are there audio-guides to whisper deep meanings and art historical commonplaces in obedient ears. instead the museum is like an open book, readable and walkable – as the show’s name clearly states. because the museum façade – 7 metres high, nearly 100 metres long – is completely covered with red-coloured text. you can follow it (literally) step by step, reading a text that spans eight decades, about jochen gerz’s life and art. or you can jump from one idea to the next, setting your own thoughts in motion.
letters from red square
w&w-campus, signage system, kornwestheim, 2018
the company’s new head office is like a small town, made up of fourteen angular buildings facing each other in pairs. each pair of buildings forms a kind of cube, and at basement level they are all connected by an underground mall. the architecture is all about squares. the company’s logo is a square, too – bright red, with white letters. the shape and lettering of the wayfinding signage evolved quite naturally from this pre-existing situation, comprising two square red surfaces set at right angles. with typically-swabian resourcefulness these signs – in various sizes – can be located on ceilings and walls or wrapped around corners; they can project from surfaces as flag signs and they can also stand upright on the ground. with also-typically-swabian understatement this design melds readily and unfussily with the campus architecture wherever wayfinding guidance is required.
evolution, revolution, convolution
high-performance computing center stuttgart university, spatial design, stuttgart 2017
a quotation is a wonderful thing: you don’t have to think for yourself, you simply step onto the shoulders of some intellectual giant or other. in this case, though, things are rather different. because the computing center’s director is borrowing a quote, but also thinking for himself and thinking outside the box, as well. which is why he chose a statement by media artist peter weibel to adorn his new building.
hypovereinsbank, signage system, munich 2018
the wayfinding system is a STRUCTURED PRODUCT. its ACCOUNTING RATIO is the grid of equilateral triangles that forms the basis of the building’s architecture: this architectural design feature is the BENCHMARK used to develop all the wayfinding applications. the INITIAL PUBLIC OFFERING is in the reception hall, where visitors and staff are greeted by an apparently FLOATING zigzag ticker strip – a FRIENDLY TAKEOVER of the space by a HIGH FLYER that takes up the triangular patterns of the architecture and SHARES images of the surrounding space on its reflective surface.
characters of character
leibniz-institut für geschichte und kultur des östlichen europa (gwzo), visual identity, leipzig 2017
often an organisation‘s presiding spirit is already apparent from its logo. does it promise more than the organisation can deliver – or does it tend towards modesty? is it pompous, or bland? is it cheaply made? does it perhaps even send out a friendly signal? the logo for gwzo (the leibniz institute for the history and culture of eastern europe) has been given a makeover. now it wears a simple but beautiful outfit with just a hint of extravagance.
beauty and structure
extension stuttgart trade fair, information- and signagesystem, stuttgart 2018
when you think, plan and design things systematically, they have their own inherent order and specific form – an intrinsic concept, rather than random haphazardness. the design elements – such as colour, form and typeface – arise not from some abstract focus on design per se but from an engagement with the content of the assignment (ooh, that’s hard work). design solutions of this kind don’t age so fast (aah, that’s great!) and they work (oh, that’s practical!). this combination of beauty and functionality is designed to delight any client and doubtless helped to ensure that messe stuttgart came back to us, eleven years after the trade fair and exhibition centre was first built, to assist with the preparations for their new hall 10, extending the wayfinding system we designed back then (ooh, that’s complicated!). this gave us a good opportunity to adapt the system to the revised circumstances – but other than that, nothing new had to be created (aah, that’s economical!). good design is durable – so it makes sound economic sense.
not only the slow and contemplative, but also the practical (scarf, socks and sweater!) is what makes knitting so special. especially if it is a typeface designed by us.
photo: rüdiger schlömer
typography and architecture
our signage system for »wüstenrot campus« is featured in the current issue of »deutsches architektenblatt«.
rent york new event
type directors club new york certificate of typographic excellence for the facade design of rent event tec.
new york new york
type directors club new york certificate of typographic excellence for the corporate design for the leibniz institute for the history and culture of eastern europe (gwzo).
sonja frick and börries hessler with their students from schule für gestaltung st.gallen visiting büro uebele.
lecture by andreas uebele in paris at the école estienne.
friday, february 22, 2019.
3D schrift am bau
on 07.12.2018 the exhibition «3D-schrift am bau» opens at museum für gestaltung in toni-areal, zurich. you can see works by national and international design offices. we are happy to be a part of it.
«The exhibition focusses on 3D typefaces buildings, which take into account the characteristics of the architecture and its environment and thereby give the building a suitable identity.»
vernissage: thursday, 06.12.2018, from 7 pm, entrance hall toni-areal, zurich.
büro uebele in the faz
there is no salad head behind this newspaper
but a clever editor, who also mentions the participating authors and graphic artists, namely us. many thanks to benjamin paul from the frankfurter Allgemeine Zeitung, who in the feuilleton on 25 september 2018 discusses the exhibition of karin sander at the kunstmuseum winterthur and reinhart am stadtgarten.
segd global design award 2018
we are happy to announce an honor award for the signage system of the german centre for neurodegenerative diseases and a merit award for the facade design of rent event tec.
"Wayfinding without words! The jury was struck by the simplicity and difficulty of obtaining something so minimal and restrained. The bold and expressive solution, based on the needs of the building’s users, makes this system pure and meaningful to users."
"Creative problem solving at its best. Love the execution of this bold supergraphic."
fast eine kunst
ein wort auf einem haus in wien erinnert uns wieder einmal daran, doch bitte ganz entspannt im hier und jetzt zu leben (lokkaisi). es spielt keine rolle, dass die schöne beschriftung nur für das gleeichnamige österreichische presseerzeugnis wirbt (zitat: Mama und Tochter: »Unsere neuen Brüste lieben wir«) – wobei, wäre es nicht schöner: wir lieben unsere neuen brüste? ach egal, schrift im raum lieben wir.
there is beauty in the broken. without the fragile and the courage, risking to create something bad, there is no beauty without destruction.
in the streets of hanoi posters are hanging like newspapers on the wall. there you can read opinions about the city and quotes of goethe, which can be interpreted as comments about hanoi. these posters were made during a workshop with andreas uebele, organized by the goethe institut hanoi.
so muss es sein! glückliche gesichter bei der urkundenvergabe. die zeremonie wurde erstmals an der hochschule düsseldorf vollzogen? nein, gefeiert! mit der hilfe der boy group raoul gottschling und tobias hönow und der jury mit saskia diez und florian lamm und jakob kirch und peter ippolito von ippolitofleitzgroup. wir gestalten identitäten für andere. gestern haben wir auch identität hergestellt, und zwar für unseren fachbereich. kleine persönliche freude: meine ex-tutorin katrin gruszczyk bekommt für ihre von mareike föcking und mir betreute arbeit (manifest xenofeminismus) einen der designpreise der hochschule düsseldorf, den wir bei dieser gelegenheit auch gleich ins leben gerufen haben. eröffnet wurde die veranstaltung mit einem eigens für diesen anlass geschrieben vortrag von dem philosophen prof. hannes böhringer aus berlin.
der spiegel wirft das bild zurück und stößt den betracher vor den kopf. er zwingt ihn, das zu betrachten, was er kennt. der blick geht nicht weiter, man sieht bekanntes. wenn man den standpunkt ändert, wird das bild, das entsteht, ein anderes. das körperliche löst sich auf, wird verrätselt. ein trick, eine optische täuschung, die im raum eine schöne wirkung erzeugt. jetzt sieht man das, was nicht in der blickachse liegt. ein spiegelndes schild ist wie ein parfüm. es überlagert die wahrnehmung und bereichert sie mit einem anderen visuellen eindruck.
a woman and a man. standing calm and still, wearing a knee-length dress and shorts. no specific fashion is discernible. these two figures have fallen out of time. yet they aren’t hermaphrodites – who’ve always missed out when the sexual categories are defined: we can see from the two figures that the man is probably a boy, the woman probably a girl. it’s not just that they’re almost exactly the same height: the female figure’s undeveloped chest, the shorts – which tend to be the preserve of the young – are sympathetic references to the un-sexual. a shared naïveté – or perhaps rather a shared innocence – overlays the stark division of the sexes. the form fulfils its function and reminds us of childhood. the figures aid wayfinding and tell us a tale of rediscovering a lost age.
someone who is looking for the toilet comes to a door. he sees what we might call a humanoid figure. he sees a person. the body descends vertically from broad shoulders, the legs stand parallel with a small gap between them. aha, the viewer says to himself, this is the place for men. yet if the figure has a waist and wears a skirt-like garment it is equally clear – at least in the western world – that we have reached the ladies’ toilet. the fact that this information is understood globally is a tremendous cultural achievement – its importance cannot be overestimated. it is the translation of instructions, place descriptions or complex emotional states into an internationally comprehensible language – basically the invention of an autonomous picture-based language that functions across all national boundaries. together, scientist otto neurath and graphic designer gerd arntz laid the foundations for the international visualisation system we use today, which helps us communicate various important matters quickly and straightforwardly without using writing and words. smileys, emojis and emoticons are another wonderful example of this. here you can see the beauty of gerd arntz’s original drawings: woman, man. smile.
plädoyer für die maßlosigkeit:
mehr ist mehr!
pracht, fülle und ausschweifung!
many designs are for the wastepaper basket. what a pity. but they are a good fertilizer for something new.