New Projects

setting the tone

gta papers 7: care, editorial design, zurich, 2023


gta papers 7

welcome to the fold

barely readable but can at least be guessed at – much like the future, in fact


heilbronner architekturgespräche 2023

super service

flying carpet equals good advertisement


serviceplan house of communication, signage system


there’s a lot going on in essen – captured in various essen-tial formulations


german medical association’s 127th agm in essen, visual identity

read, write, left, right

indeed ours so future nevertheless ah still


tyrol university college of teacher education, signage system

the gloss and the glory

an interplay of light and colour, beauty and transience, gloss and glory.


visitor centre st. michael's church 

saying it with flowers

visitors traditionally bring flowers for their sick friends and relatives – a thoughtful, personal gesture everyone understands.


karlsruhe municipal hospital, signage system

this is not business stationery

appearance becomes deceptive. find out why.


karin sander business papers

where can i find happiness?

this magazine series, subtitled “philosophy for kids”, marks a new venture for zeit-verlag, who also publish germany’s premier weekly newspaper.


kopfstand, magazin, editorial und visuelle identität

we chose to experiment – with lettering

As this year’s heilbronner architekturgespräche (heilbronn architecture talks) are on the theme of »experimenting« we chose to experiment.


heilbronner architekturgespräche 2022


tokyo tdc

tokyo tdc deemed the book non nobis "prize nominee work", and the signage systems for tuttlingen district council offices and baden-württemberg music centre as "excellent work".


werner sobek non nobis

tuttlingen district council offices, signage system

baden-württemberg music centre, signage system

interview with andreas uebele


german architects

rose oasis

vorhandenes umschreiben, neues ausdenken, ernstes leichtnehmen.


new year's greetings

good luck!

happy orientation with andreas uebele

online lecture on november 24, 2022.


neue entwicklungen im gesundheitsbau

eccentric design

the stuttgarter newspaper is right. eccentricity and momentum, we attract attention.


musikzentrum baden-württemberg

we are looking

we are looking forward to your application!

podcast with andreas uebele

this one was still missing: andreas uebele for take-away, listen to, fall asleep with.

the podcast was created as part of the media practice seminar by guido weber, who led the course as an external lecturer in winter semester 21/22 for master's students in communication science at the institute for communication science and media research (ifKW) at the ludwig-maximilians-university (LMU).



apple music


»i see our job as a kind of world improvement. who else, if not us, should shape the communication of difficult topics?« says andreas uebele in the new issue of the graphic magazine on the subject of »science & sommunication« about werner sobek's new book.


non nobis 

new york tdc

the visual identity for tyrol university college of teacher education and the signage system for the tuttlingen district council have been awarded with the »certificate of typographic excelennce« .


pht tirol, visual identity

tuttlingen district council, signage system

tokyo tdc

tokyo tdc deemed the book stimmen (voices), the visual identities for the blasmusikverband baden-württemberg and the lehmbruck museum aswell as the signage systems for bosch automotive steering and the sportroute leipzig as "excellent work".


stimmen, bächlemeid architekten

blasmusikverband, visual identity

lehmbruck museum, visual identity

bosch automotive steering, signage system

sportroute leipzig, signage system


fast eine kunst  


ein wort auf einem haus in wien erinnert uns wieder einmal daran, doch bitte ganz entspannt im hier und jetzt zu leben (lokkaisi). es spielt keine rolle, dass die schöne beschriftung nur für das gleeichnamige österreichische presseerzeugnis wirbt (zitat: Mama und Tochter: »Unsere neuen Brüste lieben wir«) – wobei, wäre es nicht schöner: wir lieben unsere neuen brüste? ach egal, schrift im raum lieben wir. 

there is beauty in the broken. without the fragile and the courage, risking to create something bad, there is no beauty without destruction. 



robi wache 

in the streets of hanoi posters are hanging like newspapers on the wall. there you can read opinions about the city and quotes of goethe, which can be interpreted as comments about hanoi. these posters were made during a workshop with andreas uebele, organized by the goethe institut hanoi.  

so muss es sein! glückliche gesichter bei der urkundenvergabe. die zeremonie wurde erstmals an der hochschule düsseldorf vollzogen? nein, gefeiert! mit der hilfe der boy group raoul gottschling und tobias hönow und der jury mit saskia diez und florian lamm und jakob kirch und peter ippolito von ippolitofleitzgroup. wir gestalten identitäten für andere. gestern haben wir auch identität hergestellt, und zwar für unseren fachbereich. kleine persönliche freude: meine ex-tutorin katrin gruszczyk bekommt für ihre von mareike föcking und mir betreute arbeit (manifest xenofeminismus) einen der designpreise der hochschule düsseldorf, den wir bei dieser gelegenheit auch gleich ins leben gerufen haben. eröffnet wurde die veranstaltung mit einem eigens für diesen anlass geschrieben vortrag von dem philosophen prof. hannes böhringer aus berlin. 




der spiegel wirft das bild zurück und stößt den betracher vor den kopf. er zwingt ihn, das zu betrachten, was er kennt. der blick geht nicht weiter, man sieht bekanntes. wenn man den standpunkt ändert, wird das bild, das entsteht, ein anderes. das körperliche löst sich auf, wird verrätselt. ein trick, eine optische täuschung, die im raum eine schöne wirkung erzeugt. jetzt sieht man das, was nicht in der blickachse liegt. ein spiegelndes schild ist wie ein parfüm. es überlagert die wahrnehmung und bereichert sie mit einem anderen visuellen eindruck. 


woman, man 


a woman and a man. standing calm and still, wearing a knee-length dress and shorts. no specific fashion is discernible. these two figures have fallen out of time. yet they aren’t hermaphrodites – who’ve always missed out when the sexual categories are defined: we can see from the two figures that the man is probably a boy, the woman probably a girl. it’s not just that they’re almost exactly the same height: the female figure’s undeveloped chest, the shorts – which tend to be the preserve of the young – are sympathetic references to the un-sexual. a shared naïveté – or perhaps rather a shared innocence – overlays the stark division of the sexes. the form fulfils its function and reminds us of childhood. the figures aid wayfinding and tell us a tale of rediscovering a lost age. 


picture language 


someone who is looking for the toilet comes to a door. he sees what we might call a humanoid figure. he sees a person. the body descends vertically from broad shoulders, the legs stand parallel with a small gap between them. aha, the viewer says to himself, this is the place for men. yet if the figure has a waist and wears a skirt-like garment it is equally clear – at least in the western world – that we have reached the ladies’ toilet. the fact that this information is understood globally is a tremendous cultural achievement – its importance cannot be overestimated. it is the translation of instructions, place descriptions or complex emotional states into an internationally comprehensible language – basically the invention of an autonomous picture-based language that functions across all national boundaries. together, scientist otto neurath and graphic designer gerd arntz laid the foundations for the international visualisation system we use today, which helps us communicate various important matters quickly and straightforwardly without using writing and words. smileys, emojis and emoticons are another wonderful example of this. here you can see the beauty of gerd arntz’s original drawings: woman, man. smile. 


plädoyer für die maßlosigkeit: 

mehr ist mehr! 

pracht, fülle und ausschweifung! 



watch wonderful: 


keep all 


many designs are for the wastepaper basket. what a pity. but they are a good fertilizer for something new.