visual identity
hamburg, 2023

i’m me and you’re you

fuxundkauz (the german name references two very different creatures, the fox and the owl) takes philosophical workshops or rather “thinkshops”, into schools. given that we’re all different, there’s more than one way of looking at fundamental issues. which provides plenty to talk about, also and especially with students.

the visual identity translates this approach into simple, clear imagery – two individuals meet and engage in dialogue, showing that peaceful coexistence is perfectly possible even when you’re not cut from the same cloth. you just have to talk to one another. here we have a clear statement from our two clients and, incidentally, not only political education but aesthetic training as well: being quirky can be beautiful; you don’t have to fit in.




miriam holzapfel

stefanie segatz

communication design:

büro uebele

visuelle kommunikation

project team:

carolin himmel

charlotte poos (project manager)

andreas uebele

principle typeface:


gt walsheim